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On the 24th of March 2021, we celebrated our one year anniversary. One year since having started our mission to raise visibility for local producers and artisans! What a journey. One year after, it is also the time to get some perspective and look behind us at the silver linings of the pandemic, because not everything is bad!<\/span><\/p>\n To mark the occasion of our one year anniversary, we put together <\/span>a virtual treasure hunt<\/span><\/a> for our users to come on the platform, browse for heroes, and win vouchers for their favourites. It was a campaign that aimed to bilaterally expose our local heroes to users in Switzerland interested in buying locally, and for users to discover more local businesses and artisans – and also to have fun, let\u2019s be honest! This campaign wasn\u2019t just fun and games however, it was also an initiative to further support local businesses, boost\u00a0 their awareness and ideally contribute to the consumption of local products.\u00a0<\/span><\/p>\n \u00a0<\/span><\/p>\n From Wednesday, March 24th to Sunday 28th we posted a daily clue with a postal code on a crossword puzzle. The answers were hidden amongst the pages of our platform… Names of heroes! You had to take the postal code, head onto our platform and once typing it in, use the clue to find the correct hero. We then randomly picked one player that would win a voucher. For five days we created a fun competition where one lucky winner was picked, and those that selected the correct hero for everyday were automatically part of a grand prize.<\/span><\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_custom_heading]Our happy winners:[\/vc_custom_heading][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon position=”bottom” icon_image=”492″ icon_color=”accent” media_size=”150″ text_reduced=”yes” title=”Day 1″][\/vc_icon][vc_column_text]Simon<\/strong> This anniversary was also a time to reflect upon the last year of the pandemic, how this economic rollercoaster of a ride has actually managed to bring some positive outcomes!<\/span><\/p>\n One silver lining that came out of it was the local Swiss community gaining a greater appreciation for what Switzerland itself has to offer, with <\/span>d<\/span>omestic demand being the main driver of the tourism recovery in the summer<\/span><\/a>. In view of the travel restrictions and the generally high level of uncertainty associated with travelling abroad, many tourists opted for holidays in their own countries. Domestic demand rose significantly, with Hotel overnight stays by domestic guests in Switzerland in July being <\/span>30 per cent above their pre-\u200bcrisis levels<\/span><\/a>, particularly benefiting the alpine and rural area.<\/span><\/p>\n <\/p>\n According to Credit Suisse\u2019s <\/span>financial report<\/span><\/a> for the first quarter of 2021, we should expect slight recovery this year, continuing to predict GDP growth of 3.5% and a rise in consumer spending. The repercussions of the coronavirus pandemic on the economy are now much less severe compared to the first wave, that\u2019s for sure. Measures are less strict than at the beginning of the pandemic, which is why the \u201cyo-yo effect\u201d on consumer spending has subsided. With greater knowledge about the virus, mask-wearing, and prevailing safety concepts, private companies and households have also learned how to organize their activities in a more \u201ccorona-compliant\u201d way.<\/span><\/p>\n <\/p>\n Post-pandemic, a continuing shift toward ecotourism – a fast-growing industry focused on conservation and local job creation – could give an additional boost to the industry. David Ruetz, head of the <\/span>Internationale Tourismus B\u00f6rse Berlin<\/span><\/i> (ITB) is convinced that Switzerland will <\/span>benefit from the emerging boom in the tourism industry<\/span><\/a>. Demand for nature holidays and outdoor trips has increased since the pandemic as people are looking for more security and safety measures during their travels. A significant number of people in a <\/span>survey by Deloitte<\/span><\/a> also said they plan to fly less often, with CO2 emissions being one of the influencing factors. Across all ages people have become more green conscious and plan to fly less post-pandemic, with those that were flying for business trips included.<\/span><\/p>\n <\/p>\nOne year of Local Heroes calls for celebration<\/span><\/h2>\n
\nwon CHF 35.- to spend at a hero of his choice![\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon position=”bottom” icon_image=”495″ icon_color=”accent” media_size=”150″ title=”Day 2″][\/vc_icon][vc_column_text]Sabrina Miya<\/strong>
\nwon CHF 35.- to spend at a hero of her choice![\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon position=”bottom” icon_image=”492″ icon_color=”accent” media_size=”150″ title=”Day 3″][\/vc_icon][vc_column_text]Peter<\/strong>
\nwon CHF 35.- to spend at a hero of his choice![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/3″][vc_icon position=”bottom” icon_image=”495″ icon_color=”accent” media_size=”150″ title=”Day 4″][\/vc_icon][vc_column_text]Luminita Bavetta<\/strong>
\nwon CHF 35.- to spend at a hero of her choice![\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon position=”bottom” icon_image=”492″ icon_color=”accent” media_size=”150″ title=”Day 5″][\/vc_icon][vc_column_text]Dean<\/strong>
\nwon CHF 35.- to spend at a hero of his choice![\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_icon position=”bottom” icon_image=”492″ icon_color=”accent” media_size=”150″ title=”Super Voucher”][\/vc_icon][vc_column_text]Melvin<\/strong>
\nhas won a super voucher of CHF 250.- to spend at a hero of his choice!!![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text]<\/p>\nThe good sides of the pandemic, a little perspective<\/span><\/h2>\n
Promising new beginnings<\/span><\/h2>\n